In 80% of identified entities (Tier 2/3), the 'HR Director' is the Owner. Recruitment is a direct-to-principal negotiation. However, for Tier 1 targets (MaineGeneral, Colby), the process is formal and gate-kept by HR. You must tailor your approach: Handshakes for Wire Guys, Keywords for MaineGeneral.
The Kennebec market is not a monolith. It is composed of two parallel ecosystems: a large, fragmented network of small, owner-operated electrical contractors (Tier 3) and a consolidated group of major institutions (Tier 1) like MaineGeneral Health and Colby College. Effective engagement requires a bifurcated strategy addressing the distinct dynamics of each.